Hi, I'm Oded.
I built WhoEndorsed because the research data I wanted didn't exist in any tool I could buy.
The problem I'm working on.
Every B2B company you compete with has a homepage covered in testimonials. Real customers, real names, real titles, real quotes. That's a structured public dataset about who's endorsing what in your category — and almost no one treats it as one. WhoEndorsed turns it into one. Paste a competitor's URL; we surface every named endorser they've published and hand you back a research CSV: name, title, company. It's positioning research, win/loss context, and market-mapping fuel — sourced from the testimonials your competitors are paying their marketing teams to publish.
Where this is going.
Quick Scan reads homepages. MEGA Scan (coming) crawls the rest — case study pages, customer stories, the buried /love page. After that: tracking when new endorsers show up, alerts when the same person endorses multiple competitors, historical timelines, integrations with the research tools marketers actually use. The roadmap isn't fixed. It's shaped by what early users tell me they need.
I want your feedback.
If you're a marketer, PM, or founder doing competitive research — try a scan, then tell me what's missing. The “this would be great if it also did X” emails are the most useful thing I get. Reply to any email I send, or write to hello@whoendorsed.com. The plan is to grow this with the people it's for, not in a vacuum.
About me.
I've spent a decade and change in B2B marketing. Demand gen, content, brand, copy, the whole bench. I've also founded two bootstrapped B2B platforms — Mobiright (2013-2017), a MarTech platform that helped publishers monetize their traffic, and Bambassadors (2021), a UGC production platform that I sold to Humanz in 2025. Both crossed seven figures in annual revenue without outside capital.
For years, across both companies, I had a quiet line item nobody talked about: a rotating crew of one to three VAs, usually around $1,000 a month, manually combing competitor websites for testimonials and customer stories. Pulling out the names. Logging them in a sheet. Researching where each person worked now. Slow, expensive, and impossible to scale beyond a handful of competitors at a time.
WhoEndorsed is the tool I wanted but couldn't find. It does in 90 seconds what used to take a VA a full day. It doesn't miss pages, it's never late on delivery, it actually suggests other competitors worth scanning, and it cross-matches everyone — flagging the people who've endorsed more than one competitor in your category. Already-named decision-makers, the exact pain points they wanted solved, the receipts of who endorsed whom — all from public pages already indexed by Google, packaged as research data you can sort. I built it because nobody else was going to.